21 May 2025
Globe Telecom has announced that leveraging artificial intelligence (AI) has contributed to reducing its operating expenses, with further AI-driven initiatives in the pipeline to deepen its integration across the company.
Globe highlighted how AI has optimized internal processes, allowing employees to perform tasks more quickly, accurately, and cost-effectively. A key example is the GenAI Quality Audit tool, which replaced manual quality checks and reduced annual auditing costs from millions of pesos to just PHP 2,000 per month.
The adoption of AI has helped the company achieve a 4% year-on-year decrease in total operating expenses, falling from PHP 19.8 billion in the first quarter of 2024 to PHP 19.1 billion in the same period of 2025. Looking forward, Globe aims to utilize AI to improve customer experiences through hyper-personalized services tailored to individual preferences and needs.
To foster innovation, the company has established a dedicated space for employees to experiment with AI tools, including Gemini for Workspace, ChatGPT Enterprise, and its proprietary Retrieval-Augmented Generation (RAG) toolkit.
According to Globe, its employees have developed over 400 bots and AI co-pilots designed to boost productivity and streamline operations across various departments.
“At Globe, we don’t want to just follow the AI trend — we aim to build something sustainable with it,” said Carl Cruz, Globe’s President and CEO. “We see AI as a long-term enabler that not only helps our team work smarter and faster but also transforms how we serve our customers by delivering more responsive, efficient, and meaningful experiences. It’s not just about internal efficiency; it’s about laying the right foundations to create lasting customer impact.”
