17 April 2025

Tonton is a rapidly growing live streaming service that offers a variety of local and exclusive content, including programming from TV3, one of Malaysia’s most popular full-time channels. By utilizing Broadpeak’s dynamic ad insertion solution via the broadpeak.io SaaS platform, Media Prima seeks to optimize its advertising revenue and improve user experiences on its platform.

“We were looking for a trusted partner to help us future-proof our OTT monetization capabilities. Broadpeak’s dynamic ad insertion service helps us increase revenue potential while giving us the scale and flexibility we need as a nimble organization. Tonton carries Malaysia’s leading channels, where advertising inventory has tremendous value and users expect flawless ad experiences. We’re excited to continue opening new revenue streams while growing our nation’s most-loved, homegrown streaming service,” said Gregory Eu, Head of Product for Tonton at Media Prima.

The integration of broadpeak.io’s SSAI technology allows Tonton to enhance viewer experiences by providing smooth transitions between content and advertisements. This also ensures reliable ad delivery and supports dynamic ad personalization across multiple devices. The service contributes to elevating Tonton’s subscriber engagement by delivering high-quality live content seamlessly across varied platforms. Moreover, the integration encompasses Springserve for effortless ad server functionality, further refining the ad delivery process.

Switch Media, a key player in this partnership, has bolstered Tonton’s OTT service with its advanced MediaHQ platform, which offers streamlined content management, high-performance video playback, and an improved user experience across various devices. Thanks to MediaHQ’s modular architecture, Tonton enjoys optimized video workflows, from ingestion and media management to content distribution and analytics, efficiently managing its OTT offerings while engaging Malaysian audiences.

“We’re thrilled to support Media Prima Berhad in elevating Tonton’s OTT experience. By leveraging our MediaHQ platform, we’ve enabled a scalable and efficient content workflow that enhances the viewing experience while seamlessly supporting ad integration. It’s exciting to see Tonton continue to grow as Malaysia’s premier streaming service, and we look forward to further innovation together,” said Mark Johns, CEO of Switch Media.

“It’s fantastic to work with market leaders like Media Prima Berhad with a clear vision for growth. Media Prima Berhad is powering a new OTT trajectory and cementing Tonton’s position as a national favorite streaming service with future-ready monetization and agile SaaS technologies. We’re also delighted to see our technology partnership with Switch Media enabling seamless market deployment and fast results for our joint customer base across the region,” said Jacques Le Mancq, President and CEO of Broadpeak.

Broadpeak’s broadpeak.io SaaS SSAI solution is designed to provide unmatched flexibility and scalability, efficiently coping with unpredictable traffic peaks without the need for additional servers. By empowering Media Prima Berhad with proven reliability and enhanced OTT monetization capabilities, Broadpeak enables the company to maximize productivity while leveraging cost-effective technology foundations, ensuring Tonton remains at the forefront of Malaysia’s streaming services.