10 April 2025

Telkomsel has entered into a strategic partnership with Novosol to enhance mobile video advertising and increase high-margin ad revenue in the country. The Indonesian advertising market, valued at approximately US$20 billion, is poised for growth as the companies aim to generate US$300 million in revenue within the first three years of their collaboration.

This partnership will provide brands, advertisers, agencies, and resellers access to over 270 million Indonesian mobile users, including 170 million Telkomsel subscribers. The initiative leverages Novosol’s moLotus platform, which allows brands to automate key processes and optimize operations amid their digital transformation efforts.

The moLotus platform distinguishes itself by enabling brands to send 40-second mobile video ads directly to smartphones and feature phones across all models, without the need for apps or data plans — a significant advantage over traditional advertising platforms. This feature enhances the platform’s accessibility and reach, allowing for direct interaction with customers.

With established partnerships across Asia, including countries like Malaysia, Singapore, India, and Vietnam, Novosol is now looking to extend its footprint into Western markets. The moLotus platform has demonstrated success in driving revenue growth across various sectors, including banking, insurance, automotive, consumer goods, e-commerce, retail, and government.