26 January 2023
Vodafone Idea targets rural subscribers
Vodafone Idea has opened 1,100 shops in 18 states in India over the past three months as part of its strategy to better engage with a growing rural population by presenting a united customer proposition and positioning support services closer to subscribers.
COO Abhijit Kishore said that research showed a large segment of customers prefer face-to-face service: “To enable the rural population to be part of the digital revolution, we have taken a renewed approach to our rural retail strategy,” which will help Vodafone Idea to “get closer to our customers, providing them convenience and simplicity” when accessing its services and staff.
Data from the Telecom Regulatory Authority of India showed Vodafone Idea ended October 2022 with 245.6 million mobile subscribers, down from 269 million a year earlier.
