14 April 2025

Wim has announced the successful launch of an innovative all-digital, cloud-native mobile network operator (MNO) in Mexico.

Built entirely on Amazon Web Services (AWS), Wim signifies a transformative shift in the telecommunications landscape, offering not just connectivity, but a comprehensive digital lifestyle platform tailored for the modern consumer.

Wim’s vision revolves around creating an extensive ecosystem of digital experiences that expand well beyond traditional mobile services. By harnessing the power of AWS, Wim seamlessly integrates popular streaming platforms like Prime Video, Paramount+, VIX, and Deezer into its service offerings, redefining mobile subscriptions as gateways to entertainment, community, and a variety of digital services.

In addition to connectivity, Wim enhances its offerings with exclusive benefits, including LoungeKey access for airport lounges and BigBox, which features curated lifestyle products and experiences.

Launched within just four months, Wim’s cloud-native architecture on AWS facilitates unparalleled agility and innovation. This robust platform allows for the swift integration of new services and features, enabling Wim to continuously adapt its digital experiences to meet evolving consumer expectations. Customers enjoy the flexibility to easily customize their service packages through a user-friendly app and AI-driven interfaces, with seamless integration across network components, business processes, and operational support services.

Looking forward, Wim and AWS are setting an ambitious agenda to further elevate the digital experience through machine learning and generative AI technologies. Building on their established integration of a generative AI chatbot for customer support and AI algorithms for fraud detection, their roadmap includes several significant initiatives. This will feature AI-driven personalization within the Wim app, delivering tailored service recommendations based on individual user behavior, as well as employing AI for network optimization to improve service quality.

Additionally, Wim intends to explore the use of generative AI for crafting compelling marketing content and to investigate AI-powered tools designed to expedite software development.