25 June 2025
According to a recent report from analyst firm GlobalData, the Philippines’ mobile services revenue is projected to grow from approximately US$4 billion in 2024 to over US$5 billion by 2029, reflecting a compound annual growth rate (CAGR) of 5.2%.
This growth is largely fuelled by the increasing adoption of mobile data services and the rapid expansion of 5G networks across the country.
While revenues from mobile data are expected to surge, mobile voice revenue is anticipated to decline at a CAGR of 9.2% during the same period. As consumers increasingly favour data-centric and bundled service offerings, average revenue per user (ARPU) is forecasted to contract accordingly.
Data consumption on mobile devices is expected to more than double, with monthly usage rising from 8.7GB in 2024 to approximately 17.7GB in 2029. This rise is driven by the growing popularity of high-bandwidth applications such as online video streaming and social media accessed via smartphones.
“4G will remain the dominant mobile technology in the Philippines until 2028,” said Kantipudi Pradeepthi, a Telecom Analyst at GlobalData. “However, by 2029, 5G subscriptions will surpass 4G, accounting for 53% of total mobile subscriptions, supported by ongoing network expansion efforts by mobile operators.”
Globe Telecom has been recognized for its extensive 5G rollout, with coverage reaching nearly 99% of Metro Manila and close to 98% of major cities in the Visayas and Mindanao regions as of the first quarter of 2025. The company’s aggressive investment in 5G infrastructure positions it to maintain a dominant market share.
Pradeepthi added that PLDT and Globe Telecom are expected to continue leading in subscription numbers through 2028, thanks to their robust 5G network investments. Meanwhile, Dito Telecommunity aims to grow its market share by expanding its network footprint and offering competitively priced service bundles, intensifying competition in the evolving mobile landscape.
