12 June 2025
Smart Axiata and TrueMoney Cambodia have signed a memorandum of understanding (MoU) to collaboratively enhance access to essential telecom and financial technology services nationwide.
This partnership aims to unify their service offerings, streamline retail and digital distribution channels, and jointly develop innovative digital solutions tailored to Cambodia’s increasingly mobile-first population.
Both companies emphasize their shared commitment to supporting the country’s national goals of financial and digital inclusion through joint awareness campaigns and educational initiatives. By working together, they seek to simplify user experiences, reduce distribution costs, and deliver locally relevant solutions that serve Cambodia’s diverse customer base.
The partners plan to implement their collaboration in phased stages, with upcoming announcements expected to detail integrated products and co-branded initiatives, focusing on advanced digital payment solutions and improved customer engagement.
“At TrueMoney, we believe in democratizing access to financial services. Partnering with Smart Axiata enables us to reach more Cambodians with simple, secure, and smart digital services, fostering a more connected and financially empowered society,” said Frandara Khuon, CEO of TrueMoney Cambodia.
Smart Axiata, with over eight million subscribers, remains the second-largest operator in Cambodia, behind Viettel Cambodia’s Metfone, which boasts over nine million subscribers. Cellcard, the third-largest, has more than four million subscribers. This partnership signals a strategic move to leverage digital and telecom synergies to accelerate financial inclusion and digital transformation across Cambodia.
