08 November 2024
Dialog Axiata has added a café to its metaverse platform ‘Futureverse’ via a collaboration agreement with the Barista café chain.
Under the deal, the Dialog Futureverse platform will launch a virtual Barista Café where users can meet friends, drink virtual coffee, and earn complimentary coffee vouchers redeemable at real-world Barista outlets across the country.
According to Dialog, the deal with Barista is partly about Futureverse’s business model of ‘creating unique brand engagements’ with businesses - but it also positions Barista as the platform’s first Quick Service Restaurant (QSR) partner, which Dialog says is the first in a series of future collaborations designed to enrich the user experience and expand Futureverse’s offerings.
Dialog Futureverse was launched in January 2023. Since its launch, it has hosted a variety of events, including Google I/O, the Da Vinci Art Gallery, Sri Lanka's first metaverse music event in collaboration with Bathiya & Santhush, and celebrations for Vesak, Christmas, Halloween, and Valentine’s Day.
