30 August 2024
PLDT’s wireless arm Smart Communications says it is banking on affordable 5G devices as a key part of its strategy to drive growth in its 5G business in the Philippines as it plans on stronger rollout of its 4G and 5G networks for the rest of 2024.
Smart said that data traffic growth is being driven in part by the number of unique 5G devices in the market, which Smart expects to continue as the price of 5G devices drops.
Meanwhile, PLDT has cited 5G adoption as one of the emerging growth streams of their Individual Business, which posted revenues of PHP41.9 billion in the first half of 2024. Mobile data revenues now account for 89% of PLDT’s total Individual Wireless revenues.
Alex O. Caeg, head of Smart’s consumer wireless business, said that data users, particularly gamers, are beginning to appreciate the power of 5G: “moving forward, 5G will definitely play an important role as compatible smartphones become more affordable.”
