03 July 2024

Vodafone Idea Limited (Vi) has partnered with Dotgo to deliver rich communication services (RCS) to enterprises. RCS allow Android phone users to interact with each other using the native messaging app of their devices.

Under the partnership, Dotgo will provide Vi with its Messaging as a Platform (MaaP) solution to manage services for Vi Business. This will help Vi Business in monetising messaging services nationwide.

Due to the presence of OTT platforms, operators are expected to lose $2.5 billion in business messaging revenues as platforms such as WhatsApp, Wechat and Messenger contribute to this loss.

Accordingly, India’s telecom operators have asked the telecom regulator to ask OTT messaging platforms to share a part of their revenues with the network service providers, because OTT messaging happens on top of the networks that telcos have invested in and built over the years. As network traffic is increasing because of the OTT platforms, they should contribute a part of their revenues which can be used to improve networks, say the operators.