04 April 2024
True Corp has partnered with the Tourism Authority of Thailand (TAT) to launch a campaign that it hopes will not only boost Thailand’s tourism sector, but also showcase 5G and boost its prepaid SIM and roaming business.
Under the ‘True Nationwide, For Everyone’ campaign, True and TAT will promote exclusive deals for domestic and international tourists who use True’s network, from food and beverage promotions at airports, cafes, and restaurants to free accident insurance and ‘coffee tourism’ activities in secondary cities.
“The campaign aims to demonstrate True 5G signals, check internet speeds in every area, and elevate the internet user experience across Thailand comprehensively,” said True’s CMO Tanaphon Manavutiveth. “We will check signals in four provinces, including Chiang Mai, Khon Kaen, Ayutthaya, and Songkhla, focusing on unseen locations in various provinces to promote domestic tourism.”
The campaign also aims to capitalise on the global trend of ‘digital nomads’ that travel for leisure whilst also leveraging digital technology to working remotely. That focus naturally puts a premium on reliable and fast internet connectivity in every conceivable tourism spot in the country.
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Digital Nomads
True’s network has expanded its coverage considerably with more base stations and spectrum as it continues its post-merger network integration with Dtac. It has also been leveraging AI to enhance network intelligence as part of the telco’s ongoing modernization project to upgrade its base stations since late 2023 in Chiang Mai, Khon Kaen, Nakhon Ratchasima, Phuket, and Songkhla, as well as the Eastern Economic Corridor (EEC) development zone.
“A particularly satisfying outcome is the significant improvement in signal quality and maximum speed for both 5G and 4G mobile usage, doubling the capacity. This enhancement ensures a top-notch internet experience for tourists at every attraction, guaranteed,” said True CTO Prathet Tankuranun. “Furthermore, the integration of AI and Machine Learning enables us to monitor signal usage, identifying patterns such as high usage during festivals or tourist seasons, allowing for rapid issue resolution in case of emergencies, thereby elevating customer experiences to the highest standards.”
True plans to modernise 10,000 sites by the end of this year, up from 8,000 in 2023. True also expects the upgrades and modernisation to raise its 5G coverage from 90% now to 95% in 2025. The government aims to position Thailand as a tourism hub in 2024 to drive sustainable economic growth across all sectors.
“We aim to generate income from high-spending tourists, develop supply chains with industry partners to welcome high-quality tourist groups, and distribute income widely and fairly,” said TAT governor Thapanee Kiatphaibool. “It is expected to generate over 3 trillion baht in revenue, including 1.92 trillion baht from international tourists and 1.08 trillion baht from domestic tourism.”
