23 June 2025
Indosat Ooredoo Hutchison has announced a strategic Memorandum of Understanding (MoU) with Chinese smartphone manufacturer Transsion Holdings, aimed at increasing access to affordable mobile devices, especially in rural and underserved regions..jpg?lu=519)
The partnership, unveiled at the Mobile World Congress in Shanghai, will leverage over 10,000 Transsion retail outlets across Indonesia to serve as distribution hubs for Indosat’s IM3 and Tri SIM cards, alongside broader digital services. This extensive network aims to expand Indosat’s service reach and improve digital inclusion nationwide.
A key feature of the collaboration is that Transsion devices will come pre-installed with Indosat’s myIM3 and bima+ apps, enabling users to easily manage data plans, access content, and stay connected right out of the box. To further lower barriers to smartphone ownership, the agreement includes launching 0% instalment plans for Transsion devices, making it financially easier for millions of Indonesians to acquire smartphones. The initiative also offers eSIM options, simplifying activation and switching between services.
Indosat and Transsion are exploring additional collaborations, which could include co-branded device offerings, expanded app integrations, and regionally tailored digital services, all aimed at fostering greater digital participation.
“By leveraging Transsion’s distribution reach and Indosat’s network reliability, we are creating opportunities for more communities to participate in the digital economy,” said Vivek Mehendiratta, Indosat’s Chief Marketing Officer.
Despite Indonesia’s overall high internet penetration of 79.5% in 2024, the digital divide persists, with rural areas lagging at just 30.5% internet access. This partnership aims to bridge that gap by making affordable devices more accessible, thereby fostering inclusive digital growth across the archipelago.
